One only needs to witness our marketing effort to see the standard we continue to set in the area industry. We invest in our clients´ properties with an aggressive campaign to expose their asset to the greatest market of potential users. The strong relationships we have built with the area business investors, regional and national commercial real estate firms, local governmental agencies and the state economic delevopment have greatly benefited our clients.
An important function Johnson Realty Advisors provides in the marketing process is establishing a realistic price at which the property will lease in any given market. Pricing is critical to the success of the marketing effort and requires substantial research. Overpricing a property and having it remain on the market actually detracts from the value. Because we specialize in only commercial and investment real estate our day-to-day market knowledge, experience and data enables us to give you an accurate evaluation that will insure success. Upon arriving at a mutually agreeable pricing scenario and a listing agreement, we would then proceed with a selection of the following:
Preparation of a detailed informational prospectus on the subject property that includes all pertinent facts as well as information on the Fredericksburg region, for use by prospective purchasers, tenants, and investors.
Preparation of a professionally designed four-color flyer for distribution to prospective customers by various methods on commercial listings.
Place action generating professionally painted marketing signs on various road frontages and on the property.
Contact our existing database of potential purchasers/lessees/investors as well as all adjoining property owners.
Advertising exposure through:
Global and National - Wall Street Journal
State - Richmond Times Dispatch
Local - The Free Lance-Star
Regional - The Washington Post
Special:
Corridor Real Estate Journal
Washington Business Journal
Hong Kong Daily News
Inside Business
Washington Business Journal
Financial Times
Virginia Business Opportunities
Provide you with regular written follow-up reports on activity and news affecting the subject property.
Effective and professional negotiation on your behalf to obtain the highest possible price.
Work Closely with the state and various county economic development directors in utilizing their marketing resources.
Targeted mailings using the Standard Industrial Classification codes.
Post all property information on Johnson Realty Advisors web site which is linked to, Loopnet, the Internet´s largest commercial Real Estate listing service.
